Happy Plugs x Childhood launches the Happy Childhood Collection

Happy Plugs has joined forces with World Childhood Foundation to support Happy Childhoods. The mission with the collaboration is to build awareness and support funds to Childhood’s projects globally to end all forms of abuse against children.

World Childhood Foundation founded in 1999 by Her Majesty Queen Silvia of Sweden, who felt a compelling need to address the social and emotional poverty of children around the world. Childhood has been deeply involved in international aid projects for many years with a vision to secure that all children have a trusted adult to turn to.

The Happy Childhood Collection was launched in New York on Friday the 16th of September in conjunction with the start of the UN Sustainability Conference 2016.

The collection features Happy Plugs bestselling headphones and protective cases for iPhone 6® and iPhone 7® and is exclusively produced for World Childhood Foundation. By wearing the headphones and cases people can show their engagement for the cause.

– Childhood´s mission is to defend the rights of children and to prevent child abuse and exploitation. Then we all know: If we invest in children at an early stage, we can prevent marginalization, abuse and neglect. Therefore, we were very pleased that Happy Plugs created the Happy Childhood Collection to Childhood. This generous contribution will help us in our work for all children´s right to a safe and happy childhood,says Paula Guillet de Monthoux, Secretary General of the World Childhood Foundation.

The Happy Childhood Collection was inspired by the colors of the dotted pattern that make the logotype for the World Childhood Foundation. Each color symbolizes an article in the UN convention of the rights of the child. The idea is to emphasize on these colors to build awareness with a collection that reminds you of everyone’s right to a Happy Childhood.

– I have always been engaged in charity. With Childhood x Happy Plugs we found the perfect match, where we could make a difference and achieve real impact, says Andreas Vural, CEO and founder of Happy Plugs

The Happy Plugs x Childhood Collection will be available October 20th, 2016 at selected retailers worldwide and online at

About Childhood
World Childhood Foundation was founded in 1999 by Her Majesty Queen Silvia of Sweden, who felt a compelling need to address the social and emotional poverty of children around the world. The mission of Childhood is to defend the rights of the child and to promote better living conditions for vulnerable and exploited children at risk all over the world. Childhood wants to give all children the opportunity to develop into strong, secure and responsible human beings. For more information, visit

About Happy Plugs
Happy Plugs is an award winning Swedish lifestyle and fashion brand born in 2011. With the ambition of transforming essential tech accessories into fashion must-haves the company has become industry leader in fashion electronics. Happy Plugs is designed in Sweden, known for its vibrant fashion and music scene. Our ‘What Color Are You Today?®’ concept is simple; We believe mobile accessories should not only fit your mobile device, but also reflect your personal style. We like to keep it elegant and classic, yet fun and affordable. Our products are available in the most prestigious concept stores such as Colette and Le Bon Marche in Paris, Selfridges and Harrods in London, Restir and Loft in Tokyo, MoMa in New York as well as more than 6.000 stores in over 70 countries worldwide.